Jun 13, 2015

Track your kids with MediaTek 361 smart shoes..

Track your kids with MediaTek 361 smart shoes



Not at all like usual fitness trackers and different wearables, it is really difficult to overlook your shoes when you go out. Which makes shoes a really cunning spot to put a GPS tracker on the off chance that you need to screen the whereabouts of your friends and family – so we should venture into the 361 brilliant shoe for children, fueled by MediaTek innovations.

To make the shoe, Taiwanese chipmaker MediaTek has given the pack to 361, a noteworthy Chinese shoe maker. The savvy shoe will go discounted in China in the following month; a MediaTek representative said the cost will associate with 500 yuan. Other parts of the world will not find it on sale, however to give you a thought that is generally £50, $80 or AU$100.


Inside the shoe is a MediaTek Aster processor with 4MB of RAM and a GPS chip, recording the shoe’s whereabouts and radiating the data to an application in your phone. You can then see on your phone where your tyke is. Conceivable components that could be added to the application incorporates geoboundaries, which send a caution when the wearer moves out of a preset region.

This first form of the smart shoe is gone for little kids, with fun, energetic hues on a stout tennis shoe plan. The shoes are charged without expecting to be connected to – kids simply pull them off and plonk them on a fun brilliant remote charging cushion. The chip inside isn’t a tremendous force channel, so the 520mAh battery will last two or three days. Conceivably, this brilliantly smart innovation could be utilized in different shoes, maybe intended for seniors or other at-danger individuals for whom it would be valuable if family or guardians could screen their developments.




The most evident concern is security. Whenever one gadget sends data to another, that information is conceivably helpless against being captured. Folks confront a particularly present day issue: would you rather confront the dangers of not knowing where your children are, or the danger that others may have the capacity to get to that information as well?


A few pursuers might likewise have worries about the protection of the individual; maybe not an issue with little youngsters, who need to be checked at all times, yet to a greater extent a worry with more seasoned kids or seniors who merit a level of independence.The 361 savvy shoes were at display in Mobile World Congress, the yearly exchange show where the portable business accumulates to hotshot its products. With a savvy cap and brilliant socks likewise disclosed, it won’t be much sooner than you can assemble an entire shrewd outfit.




Jun 2, 2015

Some Tools From Google to Boost Your Brand

Some Tools From Google to Boost Your Brand.....

Want to boost your brand and elevate your online exposure?
Google offers an arsenal of tools to make it possible. Some of these services are well known, while others are a bit obscure. What they all have in common is that they can make a big difference in how your company is seen online.




Check out these some tools and see how to improve your company’s branding.

1. Google My Business
If your business is brick and mortar, the first thing to do is get set up on Google Places. This ensures your business will show up prominently on searches and on Google Maps. Potential customers will readily find your hours, website and other key information.

Google owns more than 60 percent of all search traffic, and you don’t want to miss out by neglecting this chance at online visibility. It’s one of the easiest things you can do to raise your company’s branding for free.

2. Google Adwords
Mastering the Google Adwords advertising service isn’t simple, and there’s a whole industry dedicated to teaching people the ways of Adwords. However, it’s easy enough to get started and experiment. With Adwords, you can set an advertising budget for your business and then target certain geographic areas and keywords. Your ads will show up in search results.

You pay on a per-click basis, and you set the maximum amount you’re willing to pay per click. There’s a lot of potential if you tweak the settings to ensure the right kind of customers see your ads. There are numerous case studies on how businesses have effectively leveraged click-based advertising, so give these examples a look.

3. Google Analytics
Google Analytics is a no-brainer for websites. Using this free service gives you a good look at exactly how visitors are finding your website and how they’re using it. You can analyze the effectiveness of your Adwords campaign, in addition to a host of other customizable factors.

This is a powerful tool, and leveraging the results allows your brand to truly grow. You can see where people are dropping off from the site (is there a design flaw that needs to be fixed?) and what sources are bringing in not only the most traffic, but also the highest-quality customers.

There is a premium version of Google Analytics, but at $150,000 it’s not needed for most companies.

4. Google Maps
There’s a lot more to Google Maps beyond having a listing through Google My Business. The maps can be customized and shared with your customers, which is especially useful for companies with various locations or properties to show. For example, most successful real estate companies use maps to show multiple listings. These maps can be embedded on your website and be a great interactive tool for users. It’s a versatile tool that could be used to interest customers and provide enhanced usability.

5. Think With Google
Google’s “digital cheat sheet” looks at the latest marketing trends through articles, case studies and infographics. It’s a great opportunity to find some inspiration and see what’s working. Opt in to the email newsletter to stay up to date.

6. Google Alerts
Keep track of competitors and industry news with Google Alerts. Specify the keywords you want results for, and then Google will send you links to the newest content containing those keywords. Think along the lines of “Los Angeles, bakery” or “New York City, marketing.” Some of the results will be a little value, but others will provide you with instant insight into what others are doing online. There could be opportunities to take over that space with your own branding.

You can also get alerts for whenever someone mentions your name, which is a great way to follow-up with a “Thanks!” or keep track of links back to your site.

6. Google Alerts
Keep track of competitors and industry news with Google Alerts. Specify the keywords you want results for, and then Google will send you links to the newest content containing those keywords. Think along the lines of “Los Angeles, bakery” or “New York City, marketing.” Some of the results will be a little value, but others will provide you with instant insight into what others are doing online. There could be opportunities to take over that space with your own branding.

You can also get alerts for whenever someone mentions your name, which is a great way to follow-up with a “Thanks!” or keep track of links back to your site.

7. Google Trends
Another way to stay connected is through Google Trends. Search a keyword related to your company and then see the word’s popularity over time in Google searches. With a little research, these trends can reveal big opportunities.

Beyond These Tools
There are other options from Google that might help your company from within. Google Apps provides employees with Gmail, online calendars, shared documents and more starting at $50 a year per user. These integrate well with some of Google’s other products – particularly AdWords and Analytics – so it might be worth considering. Even if you don’t opt for it, the above tools will help bring your company’s profile to where you want it to be.

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